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How To Be Interesting
People don't want to buy a quarter-inch drill. They want a quarter-inch hole. That was the insight of late Harvard Business School...

Michael Wickware
Oct 15, 20203 min read


Why Billboards Don’t Work (It’s Not What You Think)
I’ve been writing ads since the Internet was just going mainstream. Some of the first art directors I worked with had drafting tables and...

Michael Wickware
Feb 13, 20203 min read


Should You Skip Your RRSP This Year?
In 1872, printing press workers in Toronto walked off the job to protest 12 hour workdays. It took decades for a 40-hour work week to...

Michael Wickware
Feb 7, 20203 min read


Why Financial Advisors Are Magic
You hear a sound in the night. You leap out of bed, heart racing. You grab the inuit soapstone carving from your nightstand to use as a...

Michael Wickware
Jan 15, 20203 min read
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